"Parents located in the northern part of London is looking for an extraordinary and qualified educator to support their smallest child on his early path to turning into an British gentleman."
Upon seeing this listing, you might easily overlook the wording "initial stages" as simple a turn of phrase.
But, it might be the most significant part of this distinctive job advert, as it seeks to find a mentor for a one-year-old.
Hundreds of submissions have already been submitted since the anonymous family published their call for the £180,000 per year tutor, who needs to be "someone very special".
In recent few weeks, the listing has gained interest across the press, with numerous questioning why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is assisting the family in their hunt, explained that despite initial doubt, he viewed the concept "forward-looking", and "progressive".
When he spoke with the family, he said they recognized the unusual character of their request, and how young their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their older child was five, and by that age "cultural conditioning had already set in".
But what did the family mean by "cultural bias"?
It's "everything", the expert responded. "How you eat, how you speak".
He stated the older sibling had picked up "really subtle, non-verbal cues" from the family, and had assumed their cultural habits. The family told Adam they did not want the same situation to recur with their younger child.
The strategy: To hire a UK tutor, who needs to speak with Received Pronunciation, to influence the baby right from the beginning.
Subtle Influence
"A lot of the learning at the outset here is somewhat acquired indirectly," stated the CEO.
It's through this subtle influence that the family are hoping the child will pick up the UK customs they want to instil.
He explained the tutor must be an individual who went to "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, simply by nature," he added.
Cost Not Relevant
The family told the expert the selected educator should ideally also have familiarity of or enthusiasm in horse riding, skiing, artistic pursuits and music so as to influence the child in a broad spectrum of hobbies.
More than that though, he explained the family desired the tutor to sign up the child on a variety of classes so the child would be "pony-riding and learning an tool by the time they are around three years old".
In the family's view, guiding their son become a "UK sophisticate" will bring about success and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he adds.
However, notwithstanding all this tutelage in "English culture", might the child absorb what is termed cultural influence from the globally influenced family he is raised by regardless?
"Absolutely", said the CEO. "The family understand this might not succeed, but they've just taken the view of, 'why not attempt it and we should start as soon as we can', because the cost of it is not a concern," he stated.
Overly Optimistic
Several in the education sector who have similar reservations.
Peter Cui, CEO and founder of Blue Education, who supplies personal educators, commented that "the process of adopting dual cultures, or indeed, discovering oneself, is something that must be experienced personally, not engineered."
The expert noted that he had emigrated from China to the UK at the age of seven, and had been raised knowing and embodying both cultures. He went on to be educated at a prestigious UK institution.
"The notion that one individual can serve as a embodiment of UK identity, someone who can in some way transfer the qualities of a UK sophisticate to a infant child, seems to me optimistic and unrealistic," he wrote.
"Based on my background, employing a quintessentially English tutor from infancy will will not automatically create the outcome they want.
"I wasn't provided with that kind of mentor, and nevertheless I have been lucky enough to experience many of the opportunities they aspire for their son."
He continued: "The reality is, personal identity should not be forced from the outside influences; it must be chosen, and it must come from within."
Acquiring Englishness
Certainly, English culture is something the CEO thinks can be instructed – and sold.
"I think the situation that the global community holds us in this light is something that we should be cherishing|valuing|appreciating
