Users will soon have a new feature that permits them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the service revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread rollout. This shift coincides with a rise in AI content, driven by recent content generation software.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is frequently illogical or bizarre.
Our research shows that many people enjoy content made with AI tools, ranging from digital art to educational videos, and we aim to give people the ability to see more or less of that, depending on their own likes,” commented a company executive.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its service identified as AI-generated. Collectively, over 100 m media items are uploaded to the platform daily, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Users will be capable of decrease or raise the amount of AI content they view by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Additional categories that currently be modified under the filter encompass news, style, cosmetics, and dance.
Content Labeling and Policies
Its rules require content makers to label “realistic” artificially created content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Additionally, the service will now attach an AI-generated tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This step is intended to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
The platform is also launching a two million dollar AI literacy fund for professionals and groups to create informative material about ethical AI use. This program will benefit educational bodies specializing in educating programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for a large number of safety staff in the UK. It is planning to reduce a significant number of roles in its content moderation department in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official clarified that human moderation would still have a role, but AI can protect employees by eliminating the most harmful content before it gets reviewed by staff. The company announced a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”
